Table of Contents
WHO, WHAT,
WHEN,
WHERE
HEADLINES
Undergrad enrollment highest Since 1983
Four new technology-rich classrooms dedicated
College and Division exceed campaign goal
Bumpers College recruiting videos available in January
Bumpers College sweeps NASULGC Southern Region Teaching Awards
Emmert named to Poultry Federation Chair
Purcell named to Altheimer Soybean Chair
Sen. Lincoln speaks at charity luncheon
Discovery journal features student scientists
Seminar explores 'Human Dimensions of Teaching'
CSES honors Outstanding Alumni
Horticulture honors alumni and friends
Poultry grad students donate 300 turkeys to food bank
Debate addresses environmental policies in agriculture
RECENT NEWS RELEASES
November
Crabgrass helps cattle through summer slump
October
New peaches make 40 fruits in 40 years from U of A
OUR WEB NETWORK
Dale Bumpers College of Agricultural, Food and Life Sciences
Arkansas Agricultural Experiment Station
Vision Credits
Vision is published six times a year by the Arkansas Agricultural Experiment Station in the U of A System's Division of Agriculture and by the Dale Bumpers College of Agricultural, Food and Life Sciences. It is produced by the Communication Services unit of the Department of Agricultural and Extension Education, 110 Agriculture Building, U of A, Fayetteville, AR 72701. 479-575-5647.
Editor: Howell Medders, (hmedders@uark.edu).
Web manager: David Edmark (dedmark@uark.edu).
Designer: Judy Howard.
Writers and photographers: Fred Miller, Karen Eskew and Amalie Holland.
(E-mail items for Vision to ahollan@uark.edu)
Arkansas
Agricultural Experiment Station, University
of Arkansas Division of Agriculture
Dale
Bumpers College of Agricultural, Food and Life Sciences
A
newsletter for faculty, staff and students
November-December 2004 • Vol. 30, No. 6
Bumpers College Recruiting Videos Available in January
Prospective students can learn about the Bumpers College and our 15 majors from videos about the College and each major available in January on a compact disc and the College Website.
The single CD will be packaged with a printed insert that will also serve as a stand-alone brochure to introduce prospects to “A World of Difference” that they will find in the Bumpers College.
The CD includes a five-minute College overview and 15 one-minute videos on the majors. While playing the video on a computer, the viewer can go to a Web page for the College or any major.
The content emphasizes three main themes identified as important to the Bumpers College brand.
Majors. We want prospects to know about each of our majors to help them find one that matches their interests. This also helps identify the Bumpers College as a unique brand rather than a generic “agri/home ec” college.
Family-like atmosphere. A friendly, comfortable, family-like atmosphere was most often mentioned in a student survey as a reason students like their major and the Bumpers College. This helps reassure prospects who might be concerned about the big campus far from home.
Quality and Value. Every major provides an education of high academic quality and value. A degree from the University of Arkansas in a Bumpers College major starts graduates on the road to a great career, and they will have a strong alumni support network in their field of interest.
The CD and insert were produced by our students, faculty and staff. Thirty students have speaking parts. The College overview features original animation by Aaron Bartlett, also CD author and editor. Videographers were Bartlett and Fred Miller. Diana Bisbee directed the actors. Howell Medders coordinated production and wrote the scripts in cooperation with a representative of each major. Judy Howard, graphic designer; Fred Miller, photographer; and Howell Medders, writer, produced the insert. Amalie Holland provided editorial assistance. The executive committee included Donna Graham, Ashley Harris and David Edmark in addition to the production team.