Table of Contents • Notables • On Top of the Hill Vision Credits
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Basin Park Hotel Hosts Resort Management Course
Joe David Rice, director of tourism, Arkansas Department of Parks and Tourism, spoke to Resort Management students this summer in Eureka Springs at the 1905 Basin Park Hotel. This unique three-week Resort Management course allows students to receive college credit through the University of Arkansas School of Human Environmental Sciences while living in the hotel for two weeks of the program. “Although other resort management courses exist, this is the only one we know of that is open to undergraduate students and is held off-site in a resort laboratory.” explained course instructor Allen Powell. "Our partnership with Eureka Springs and the two historic hotels makes our program one of a kind and helps the University of Arkansas build a stronger program and ultimately produce better future leaders.” This is the second year for the Resort Management course that is sponsored by the Eureka Springs SEED Center. Students Engaged in Economic Development (SEED) is one of five core activities of the University of Arkansas Economic Development Institute (UAEDI). SEED projects match faculty members seeking to incorporate real-world experience into their classes with Arkansas communities engaged in economic development. Resort Management students lived at the historic 1905 Basin Park Hotel and received complimentary double-occupancy rooms and discounted meals. They attended classes from 8:00 am until noon, Monday through Thursday and completed a project studying the impact of Art and Cultural Heritage travel to Eureka Springs while working in partnership with community leaders on the mayor's taskforce. Jack Moyer, general manager for both the 1905 Basin Park Hotel and the 1886 Crescent Hotel and Spa as well as serving as chairman of The Greater Eureka Springs Chamber of Commerce’s Economic Development Committee, said, “This class continues a great win-win relationship for the university and Eureka Springs. As we continue to position Eureka Springs as a nationally significant resort destination, university enrollment and subsequent enrollment into the program continues to rise.” The course focuses on planning, development, financial management, and marketing aspects unique to the resort business. In addition to traditional resorts, students are examining condominium and time-share concepts, technological change, and the impact of energy and transportation costs on the resort industry. |